With a dietitian-designed, superfood-inspired menu that includes everything from five-day juice cleanses to açaì berries wild-harvested from the Amazon rainforest, the juice bar and smoothie concept offers guests a menu they won’t find anywhere else that allows them to attain their lifestyle goals.

The $800 billion health and wellness industry is one of the fastest-growing categories in the franchising industry, and Main Squeeze Juice Co. is dominating the juice bar industry. Main Squeeze Juice Co., a 28-unit juice bar and smoothie chain, is devoted to bringing their guests an innovative, one-of-a-kind, fresh menu, claiming the title as the only large scale juice bar franchise that offers fresh, cold-pressed juice at all locations, offering guests access to the highest quality ingredients and nutrients. With a goal of opening 40 new locations in 2023, Main Squeeze Juice Co. is rapidly expanding across the U.S., including key states such as Georgia, Florida, Texas and Arizona to bring its high quality products to more and more guests who crave a healthy lifestyle.

“I would challenge anyone to try our product and compare it to any of the competitors,” said Thomas Nieto, CEO of Main Squeeze Juice Co. “We have innovative eco-friendly packaging, a modern and inviting store design, unmatched flavor profiles, premium juice quality, cutting edge store management software and the best team. This brand is really something genuinely special.”

The Mission of Main Squeeze Juice Co. to Transform Lives

Nieto says that Main Squeeze Juice Co. empowers people to live better and healthier lives. “We had one store manager who was told by her doctors she could not get pregnant due to her being unhealthy and overweight. This was the trigger for her to take action, and it started with her drinking a Mocha Java smoothie at Main Squeeze. As she began incorporating more juices into her lifestyle, she lost 100 pounds and is now expecting her first baby. We had another customer who reached out to tell us that he lost 170 pounds. I knew right away that this could make a real difference in the lives of potential franchisees, the lives of our customers, by investing in and evangelizing this concept.”

With this one-of-a-kind concept, Nieto says he was inspired to help bring the brand to as many people as possible through franchising. Today, Main Squeeze Juice Co. has opened 28 locations spanning out from Louisiana to Texas, Missouri, Florida and Mississippi, and currently has over 120 locations in various stages of development throughout the country.

Meet the Juice That’s Worth the Squeeze

When it was founded, Main Squeeze Juice Co. set out to create a dietitian-designed, superfood-inspired menu that included proprietary recipes focused on combining nutritious and delicious ingredients.

“We only use the most responsibly grown produce packed into the most eco-friendly containers possible while helping as many people as we can fulfill their nutritional goals in the most convenient manner imaginable,” said Nieto. “We have a 100% Plant Powered menu, and we use wild-harvested açaì berries from the Amazon rainforest in Northeast Brazil.”

The Main Squeeze Juice Co. menu includes a selection of fresh and raw cold-pressed juices, made daily with 2-4 pounds of produce in each bottle, which is never pasteurized or HPP'd. The stores also offer 1-day, 3-day, and 5-day juice cleanse programs with juices and almond mylks, as well as Juice ‘til Dinner options to juice through the day before a nutritious meal for dinner. For those looking to get all those nutrients as fast as possible, there is also a selection of juice shots.

“No one offers fresh, cold-pressed juice like us,” said Nieto. “We are the only place you can get it. That is why we are becoming one of the biggest players in this space.”

The menu also includes superfood smoothies made with whole fruits and vegetables; no ice, fillers or artificial sweeteners. Some popular options include Berry Boost™, Blue Tart™, Chocolate Love™ and more. Whether customers are looking for a meal replacement or a quick and healthy snack after work, school or a workout, the smoothies are an ideal choice and can also be customized with a wide selection of plant-based add-ins.

The menu also includes several acai and pitaya bowls options, which are created by partnering with Amazonians in the Amazon Rainforest in Northeastern Brazil to bring consumers the most natural, raw and highest-quality acai in the world.

“Our acai and pitaya bowls are some of our most loved products and each is served in biodegradable bowls and lids so we can do our part in protecting the environment while indulging in the best that the natural world has to offer,” said Nieto. “We bring the Amazon Rainforest to you while helping indigenous people and the environment at the same time. We all live on the same planet and seek to do everything we can to protect our finite and endangered natural resources so future generations can enjoy them as we do.”

And when it comes to maintaining that level of quality behind the scenes, Main Squeeze Juice Co. has a robust leadership team, including an in-house, registered dietitian-nutritionist that is constantly working on sourcing the best and healthiest ingredients, keeping the brand on the cutting edge of the nutrition industry.

Today, Main Squeeze Juice Co. is well-positioned to take on the biggest players in the space and change the everyday lives of consumers across the country.

The initial investment associated with opening a Main Squeeze Juice Company store will range from $385,050 to $682,750. For more information on franchising with the brand, visit https://www.mainsqueezefranchise.com/.